Daniel Dean Whittaker

Alternative energy supplier

Research: British Gas

Colour.

The colour scheme of British Gas website is mainly blue to go with the company colours. The text is also blue which gives the site a calming feel. All the links are very clear and stand out. The addition green tabs for other information stand out well against the blue and make these promotions clear and assessable.

Some of the sections have there own symbols next to the words. This also works well because It visually shows you what this service linked with

Navigation.

The navigation is very simple with a main navigation bar and a secondary navigation down the left hand side for extra services. I think this navigation is very easy to use and straight forward.

Contents.

his isn't a flash website, there is a lot of flash content. There's this for example it a flash interactive map where you can see your annual saving with British Gas. I suppose this is unnecessary but does show the saving in a clear and easy way.

Theme.
British Gas has the characters from the adverts and use them in the banners. This really does make the site seem more friendly having funny cartoon characters. I like the way they adopt this theme and the way they use it.

Audience.
The target audience for this site has a wide. It targets anyone with a home and that pay there bills so this site has to be evenly balanced, with easy navigation and basic flash player settings.