Daniel Dean Whittaker

Research: Good Energy
Colour.
Good Energy have all green text which and page tabs which give the site a natural feel. By using the green energy motto and making the site look natural really displays what the business promotes.

Navigation.
Like British Gas this site has a familiar navigation layout with a secondary navigation for extra services.

I would like some of the headers that display they page your on, to be larger. Some of the text isn't easily defined from the quotes the company promotes. Which at times makes your location unclear.

Contents.They give a lot of information and statistics about what there supply and how they improve the planet. “They have a Power Of the People” section which really makes you feel like your joining a community of people and contributing to a good cause. I really like the idea of this section and would consider implementing this in my design

They have a flash content which displays information on different ways they produce energy. This

Theme.

This site isn't really themed and in a lot of way doesn't greatly need it. The clear clean look works well but I would of liked more work on the design.

Audience.
The target audience for this site has a wide. It targets anyone with a home and that pay there bills so this site has to be evenly balanced with easy navigation and basic flash player settings.